Analyzing the Affect of Celebrity Endorsement through Television Advertisement on Consumer Buying Behavior; Evidence from Telecom Customers Living In Karachi. KASBIT Business Journal, [S. l.], v. 8, n. 1, p. 93–108, 2015. Disponível em: https://kasbitoric.com/index.php/kbj/article/view/87.. Acesso em: 5 mar. 2026.