Omnichannel Customer Experience in the context of Omnichannel Shopping Value: The Moderating Role of Omnichannel Intensity (A Focus on Fashion Retail in Pakistan). KASBIT Business Journal, [S. l.], v. 14, n. 1, p. 84–106, 2021. Disponível em: https://kasbitoric.com/index.php/kbj/article/view/149.. Acesso em: 25 mar. 2026.