Investigating the Influence of Trust, Attractiveness, Perceived Expertise, and Perceived Credibility on Attitude Toward the Influencer: The Mediating Role of Attitude Toward the Influencer and Moderating Role and Perceived Risks. KASBIT Business Journal, [S. l.], v. 16, n. 3, p. 41–60, 2023. Disponível em: https://kasbitoric.com/index.php/kbj/article/view/364.. Acesso em: 5 mar. 2026.