Perceived control and behavioral intents: unravelling their influence on willingness to pay, purchase intentions and prices paid across genders under a PWYW setting. KASBIT Business Journal, [S. l.], v. 18, n. 4, 2026. DOI: 10.54219/krhevs31. Disponível em: https://kasbitoric.com/index.php/kbj/article/view/477. Acesso em: 1 apr. 2026.