“It’s Not Just a Brand Name: The Impact of Language on Consumer Attitude and Behavior Ernest Cyril De Run1, Teh Chin Yee2 and Muhammad Khalique”. KASBIT Business Journal 4, no. 1 (September 27, 2021): 104–115. Accessed May 6, 2026. https://kasbitoric.com/index.php/kbj/article/view/48.