Journey to Efficiency: The Confluence of Tourism and Supply Chain Agility


  • Sobia Jamil Jinnah University for Women
  • Sherbaz Khan IoBM
  • Anam Qamar Jinnah University for Women


Sustainable Tourism Supply Chain Performance (STSCP), Tourism SC Resilience (TSCRS), Carrying Capacity (CC), Tourism Supply Chain Agility (TSCA), Tourism Supply Chain Agility (TSCA)


The study investigate the impact of tourism IT espousal and coordinating capacity on tourism supply chain suppleness, performance that may force the sustainability of tourist companies. This study followed deductive approach with survey based questionnaire. The study gathers data from tourists. This study, employing a deductive approach and utilizing a survey-based questionnaire, gathers data directly from tourists to delve into the intricate dynamics of the tourism supply chain. The Partial Least Squares Structural Equation Modeling (PLS-SEM) approach is utilized to scrutinize the data, providing a nuanced understanding of how IT adoption in the tourism sector influences supplies chain agility and subsequently, the overall performance and resilience of tourism companies. The research underscores the paramount importance of the tourism industry in fostering economic growth, generating revenue, creating employment opportunities, and unlocking numerous other socio-economic benefits. Furthermore, the study illuminates the potential impact of enhanced supply chain agility on the sustainability of tourist companies, providing valuable insights that could pave the way for more robust, resilient, and efficient operations within the tourism sector. The findings of this research not only contribute to the academic discourse on supply chain management and tourism but also offer pragmatic implications for stakeholders, policymakers, and practitioners in the tourism industry, advocating for a strategic alignment between IT adoption and supply chain coordination to foster sustainability and efficiency.




How to Cite

Jamil, S., Khan, S., & Qamar, A. (2024). Journey to Efficiency: The Confluence of Tourism and Supply Chain Agility. KASBIT Business Journal, 17(1). Retrieved from

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