Vol. 14 No. 3 (2021): Volume 14 Issue 3

Articles

• The Cat among the Pigeons: The Dilemma of Lost Advertising

  Dr. Aamir Saeed, Sardar Muhammad Nawaz, Bazla Mukhtar, Kazim Usman

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• A Pathway to Identify Employability Skills of Business Graduates Based on Subject Specialization

  Dr. Shagufta Ghauri, Dr. Nadia Ayub

  13-28

  • PDF

• A Mediating- Moderating Model on Job Stress and Emotional Intelligence

  Professor Dr. Tariq Jalees, Sahar Qabool, Adnan Anwar

  29-48

  • PDF

• The Effect of Exogenous Factors on the Relationship between Entrepreneurial Attitude and Human Capital Development: Case Study from the Youth of Pakistani Universities

  Mehwish Jabeen, Dr. Saima Akhtar

  49-61

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• The Effects of Consumer Trust and Perceived Risk on Purchase Intention in Pakistan Social Commerce – A Double Mediation Model

  Syed Muhammad Fauzan Ali, Dr. Muhammad Amir Adam, Dr. Faraz Wajidi, Dr. Muhammad Usman Aleem

  62-80

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• Corporate Governance Mechanism, Dividend policy, and Firm Efficiency

  Kamran Mohy-Ud-Din, Dr. Syed Ali Raza

  81-100

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• Effect of Multisensory Branding on Purchase Intention at Cafes in Pakistan

  Asma Rehman, Syed Muhammad Fahim, Muhammad Irshad, Munir Hussain

  101-119

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• Banking Sector of Pakistan: Impact of Board of Directors’ Size on Performance

  Ghalib Ayub Hassan, Dr. Mubashir Ali Khan

  120-141

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• Factors Influencing Fear and its subsequent effects on Self Confidence: An analysis on HR Perspective

  Zaki Hasan, Neelum Zehra, Saleem Ahmed, Hafiz Muhammad Wamiq

  142-152

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