Vol. 10 No. 2 (2017): Volume 10 Issue 2

Articles

• The Impact of Emotional Branding in Customer Buying Behavior in Soft Drink Beverage Industry of Pakistan

  Hadiqa Riaz, Hassaan Ahmed, Dr. Saima Akhter, Mudassir Hussain (Author)

  131-150

• Impact of Capital Structure on Financial Performance of Textile Sector in Pakistan

  Atta Ullah, Muhammad Kashif, Saif Ullah (Author)

  1-20

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• The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones

  Kamran Khan, Dr. Irfan Hameed (Author)

  21-56

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• Credit Obtaining Challenges Faced by Micro and Small and Medium Enterprises SMEs

  Samiuddin Shaikh, Aisha Bashir Shah, Fawad Ashraf (Author)

  57-80

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• To Evaluate the Important Factor for Achieving Team Effectiveness in the Small Projects: An Analytical Hierarchical Process Approach

  Muhammad Masood Mir, Mehran Tunio, Faakhir Husnain (Author)

  81-100

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• A Preliminary Investigation of the Effects of Servicescape on Consumers’ Loyalty Intentions

  Syed Karamatullah Hussainy, Umair Tariq, Eesar Khan (Author)

  101-130

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• Factors That Affect Brand Loyalty: A Study of Mobile Phone Industry of Pakistan

  Muhammad Tabish, Syed Furqan Hussain, Saher Afshan (Author)

  151-170

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