Vol. 15 No. 2 (2022): Volume 15 Issue 2

Published: 30-06-2022

Articles

DEVELOPMENT OF LEAN ENTERPRISE IMPLEMENTATION METHODOLOGY: AN ISM APPROACH

Muhammad Umar Ahrar, Muhammad Ehtesham Khan, Jazib Hassan (Author)

1-14
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Forecasting Cryptocurrencies using the Classical Time Series Approach

Moiz Qureshi, Dr. Nawaz Ahmed (Author)

15-27
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AN Effect of trade shortfall, External obligation on exchange rate, a case study on Pakistan

Israr Ahmed, Prof. Dr. Muneeruddin Soomro, Prof. Dr. Syed Abdul Sattar Shah, Mehrullah Baloch (Author)

28-38
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CAPITAL ADEQUACY AND BANKING DISTRESS: A CASE STUDY OF COMMERCIAL BANKS IN PAKISTAN

Rabia Asif (Author)

39-45
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Consumer Purchase Intention for Celebrity Endorsed Products: A Study on Pakistan Clothing Industry

Dr. Aamir Adam (Author)

46-65
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The use of Artificial Intelligence in the context of Business to Consumers Firms in Pakistan

Muhammad Waqas Rana , Dr. Mirza Amin Ul Haq (Author)

66-82
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Development of Islamic Banking in Pakistan: Challenges and Prospects

Muhammad Aqib Ali , Dr. Talat Hussain (Author)

83-101
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Practice of Human Resource planning in organizations: A study based on organizational performance

Sikandar shah, Sohail Muhammad, Muttalib (Author)

102-114
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Internal vs. External Recruitment: The Impact of Operational and Financial Factors

S. Khurram Khan Alwi, Syed Waqar ul Hasan, Sohaib Uz Zaman (Author)

115-129
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Liquidity and Systematic Risk: Evidence from Pakistan Stock Exchange (PSX)

Kamran Abdul Ghani, MUHAMMAD Mubeen, Khuwaja Masood Raza, Khurram Perwez (Author)
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Establishing Employer Branding through Employee Value Proposition for Nurses: Evidence from Private and Public Hospitals of Pakistan

Shaheera Ahmed , Muhammad Usman Mumtaz, Dr. Rab Nawaz Lodhi, Amina Idresss (Author)

158-171
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Factors Affecting Consumers’ Recycling Behavior in Developing Countries: Extending the Theory of Planned Behavior in the Recycling Domain

Adnan Butt, Muhammad Ameen Khan, Dr. Irfan Hameed (Author)

172-195
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