A Comprehensive Analysis of Firm Performance through the Significant Forces of Creativity and Self-Efficacy, Mediated by Entrepreneurial Orientation

Abstract

Investigating the effects of self-efficacy, Entrepreneur Orientation, and creativity on small Firm Performance is the goal of this study. It goes on to look into the entrepreneur Orientation mediation effect on the Firm Performance. A standardized questionnaire was used to gather information from entrepreneurs from Karachi. The structural equation modeling technique has been performed using Smart PLS. According to the results of the PLS analysis, Entrepreneurial Orientation, Self-Efficacy, and creativity affect firm performance. Entrepreneurial orientation mediates between creativity and firm performance while Entrepreneurial orientation does not mediate between Self-efficacy and firm performance. Governments and decision-makers should take note of this study in order to understand how to motivate and drive the next wave of workers, such as undergraduate students, towards entrepreneurial endeavors in order to address economic issues and contribute to the United Nations' Sustainable Development Goals. The research is focused on just 50 entrepreneurs from Pakistan's Karachi who are included in the study's sample.